This week, we're joined by Mike and Jeff. Their book has some really
quirky campaigns, including this integrated work to make Whiskas stand out.
Here's a sweet little online idea they had for the Mercedes-Benz World
driving circuits. To contrast the humdrum of everyday driving with the
excitement of the test track, a little sat-nav shows the course while the
voice describes the experience.
You can contact them at -
sweetandsourminds@googlemail.com
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