Maria Winslet and Hannah Dal Pozzo

These ladies joined us separately, but struck up a good working relationship while they were here. Hannah's background is in writing for magazines and Maria came from advertising college via placements in esteemed shops such as Agency Republic.

We thought this was a great idea for TNCC sweets - The Jelly Kyle show. The sweeties would appear, seeking advice as to which combinations of taste best suit them (and is lime secretly hooking up with cinnamon behind strawberry's back?). Better still, you could join in as a caller to the show via Skype. Tasty.

Joshua Prynn-Petit and Penelope Gough

These two joined us as part of their second year of studies at Bucks. It was their very first placement. And not only did we break their duck, we shattered their preconceptions of what an agency actually is. For which they were good enough to buy us a couple of bottles of wine, which always gets brownie points.

They created this idea for smart test drives - you can draw lines for the car to follow and create your own route. Nice.

Alex Dunning and Pete Giblin

These two fine fellas joined us from Bucks College, where they are in their third year. They got stuck right in to briefs on TNCC, Mercedes-Benz and a pitch for MIND. Not to mention bolstering up a couple of teams for the agency's quiz night.

We were much indebted for the work they put in to help us get our presentation ready for MIND.

And were rather taken by this app that turns the city streets into a golf course. These boys are worth keeping an eye on.

Sophie Yeoman and Keighley Allen

Sophie and Keighley came to us after placements at Profero and Rapp.

They were a massive help on our recent videogame pitch...

And they came up with this awesome idea for a banner that challenges you to a staring competition...

Highly recommended if you want to give 'em a shout.

Adrian Kemsley and John Bacon

Keen to master the ways of digitally integrated thinking, the creative minds behind the Rutger Hauer Guinness ads and "You Only Get an Ooh with Typhoo" have gone back to the shopfloor here at Weapon7.

Their first task was to bring to life an online shoot-em-up. Their bold core thought and rather clever Facebook stalking game was impressive stuff. Of course, while we're watching them, they're watching us...

William Bernhardt and Matthew Mifsud

Matt and Will came in for a crit and showed us a really good mix of integrated campaigns, online, offline etc. So we gave 'em a couple of weeks to meet the rest of our gang. Go check their stuff.















One of their ideas which we loved (though caused much debate internally) was
The Natural Confectionery History Museum. A simple way of showcasing all the
tasty sweets, creating tasty interactive exhibitions - and even promoting them
with a giant jelly dinosaur on motorways.

Alison Lovett

Ali joined us just to see how her editorial writing skillset would fare in a
different industry.



















The answer is pretty bloody well. As part of a broad range of work on all sorts
of briefs, Ali came up with this idea for Mercedes-Benz World. An exhibition
that isn't there. Or rather, only appears in virtual reality, showing you the very
latest concept cars that can be constantly updated. Is nice!

Morgane Alexandre and Ekaterina Tambieva

The ladies joined us after a lengthy stint at TBWA. We had a quick squint at

their online portfolio and were more than happy for them to spend some

time with our gang.

Here's one of the ideas from their book. Though why a carrot would want to

seem an inch or two longer I can't quite fathom...

Whilst with us, they worked on a broad range of projects, from TNCC to

Mercedes-Benz and DHL. We rather liked this little thought, that uses the

products being shipped to tell the story of their journey.

Mark Turner and Emily Watson

Mark and Emily came to see us us after being recommended by colleagues at

another agency.

One of the ideas in their book involved turning innocent smoothies wicked.

You can see the rest of their portfolio online here.

One of their ideas involved a tie-up with Leicester's finest, and getting them

to perform a motorised gig from separate cars, as a convoy of fans and special

guests weaves in and out.

Rob James and Rich Fuller

These two fine gentlemen got in touch after Rich's girlfriend had enjoyed

her placement here.

They were put to work on two or three projects and one little idea we really

like was to dramatise the fuel efficiency of a smart car with a little viral film.

As a smart can do over 600 miles on one tank, the guys suggested building

a Scalextric track that would be a scale representation of that distance.

Scalextric cars are mostly 1:32 scale, so the track would be, uh, divide by 32,

carry the one, er, pretty bloody enormous. So a little viral film of it being set up,

let alone raced would be well worth a watch.

Becky Wass

Becky joined us having studied an MA in creative advertising at Falmouth.

MA you say? Ooooohhhh!

Becky is a rarity in that she takes quite a copy-based approach to communication

problems.

She wrote us this rather marvellous little script that outilines the benefits of a

smart car only having two seats - from the point of view of a childless couple.

Elly Fenlon

Elly is a first year student who joined us for some work experience. Whilst

she's at an early stage in her journey as a creative, she does have a remarkable

knack for re-framing a problem. We need to be careful she doesn't defect

to the planning department...

Elly wrote this as a one-off press ad to celebrate ten years of the smart car.

But in it are half a dozen ideas that would make a great campaign as individual

executions. Bonus.

Carina Maggar and Sarah Hardcastle

Carina and Sarah joined us during their summer break from college. They worked

across a wide range of briefs and came up with some pretty interesting stuff.

This first one is for a video game featuring stealthy soldiers. People walk past a video

billboard and see themselves - but with shadowy figures trailing them...

They also had a look at a brief involving a next day delivery service to the USA.

We loved this little idea for making New York seem closer by literally visualising

it as just across the pond. This could be a lovely, playful little microsite and simple

core idea for other communications.

Kristina Zuro and Emma Townley

The ladies came in a while back to show us their portfolio and we rather

liked the cut of their respective jibs, so we offered them a placement.

They had some rather splendid ambient work, including this idea for Radox.

Whilst here, we put their ambient expertise to good use on some ideas for

a Mercedes-Benz dealership. And they also offered us this rather tasty line

for the new CL CLass.

Not to mention an equally tasty leaving prezzie.

Tom Wattridge and Louise Hutchinson

Tom and Louise came to us from Bucks college. But they'd never actually

worked together before.

Even so, they managed to get a concept presented to client (which client loved

and may yet run). Mercedes-Benz pride themselves on removing all traces of

previous owners from their Approved Used cars to make them feel like new.

Tom and Louise's idea was to takeover an Autotrader web page and have private

ads for used Mercedes-Benz cars. Except all the personal details such as the

seller's location or reasons for sale disappear, as do any background images in

the photographs. The takeover resolves by pointing out that because every

Approved Used vehicle is reset and refreshed, you'd never know anyone had

previously owned them.

And they left us a very kind parting gift.

Jim Pyett and Sion Phillips

Jim and Sion are with us for the next week or so. They're helping out on a

pitch and will be doing some spec work for a prospective client. We also

set them a little task to see what they might come up with to launch a

videogame based on World War II.

Sion keeps a sketchbook that he fills with notes and pictures that might

spark an idea for each brief.

The spread above led to this great idea for an iPhone app that recreates the

Enigma machine to send and decode secret messages. Love it!

Portia Elliott and Ed Bentinck

From the august Alma Mater of Bucks College, we were joined by Ed and Portia.

They had a good old go at at some select Mercedes-Benz briefs, including the

SLS AMG and also a poster for BlueEFFICIENCY. This one was part of a selection

presented to client.

They recently had a spec script for Robinson's Natural cordial filmed by a

young director as part of the Kodak Filmschool competition. Here's a rough cut:

And they made WICKED flapjacks.

Amy Jackson and Hollie Belton

Joining us from an extended stay at VCCP, the ladies huddled up round the

scanner table and set about filling their layout pad.

We'd seen a few examples of their work, including this campaign for Colman's,

based around a tasty play on words.

They came up with this rather intriguing concept for a Mercedes-Benz takeover.

A webpage is filled with nasty, flashing, shouty (fake) banners. In one unassuming

little leader board, a Mercedes C-Class glides past and wipes out all the other ads,

leaving behind the line - Sometimes, a whisper is louder than a shout.

You can see more of their stuff and get in touch at their website.