Tom Wattridge and Louise Hutchinson

Tom and Louise came to us from Bucks college. But they'd never actually

worked together before.

Even so, they managed to get a concept presented to client (which client loved

and may yet run). Mercedes-Benz pride themselves on removing all traces of

previous owners from their Approved Used cars to make them feel like new.

Tom and Louise's idea was to takeover an Autotrader web page and have private

ads for used Mercedes-Benz cars. Except all the personal details such as the

seller's location or reasons for sale disappear, as do any background images in

the photographs. The takeover resolves by pointing out that because every

Approved Used vehicle is reset and refreshed, you'd never know anyone had

previously owned them.

And they left us a very kind parting gift.