Elly is a first year student who joined us for some work experience. Whilst
she's at an early stage in her journey as a creative, she does have a remarkable
knack for re-framing a problem. We need to be careful she doesn't defect
to the planning department...
Elly wrote this as a one-off press ad to celebrate ten years of the smart car.
But in it are half a dozen ideas that would make a great campaign as individual
executions. Bonus.
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